Espen is my senior project. It is a branding project for a fictional beverage company. This fictional Company and its products have been used as props in the set of The Scars of Our Hands produced by Chameleon Film Studios.
I designed logos, labels, sale sheets, and complimentary products for this company. Each brand within the larger parent company reflects a fictional target market. Each design is tailored to reach that market and pairs the qualities of the product with the qualities of the consumer. While the company is fictional, it has all the components that a brand would need for a variety of products.
