Mountain Goat is a concept for a camping food brand. Camping has always been a major part of my life. The original concept was to create ready-to-go backpacking food. This slowly transitioned into healthy food for camping. This product could be a very real and popular item, especially with young people who are interested in the outdoors and their own health. I wanted the package to marry a modern look with nature. I created a logo and placed it over photos of nature. I also included photos of the ingredients on the sides. By doing this I hoped to evenly stress the geometric elements and the organic parts. Similarly, the fonts also contrast, one being bolder while the other is more elegant with its curves and serifs.
