St. Benedict's Abbey is a community of Benedictine monks based in Kansas. I operate as the sole designer for the community, handling both marketing and graphic design. Since July of 2023, I have worked to create a new website, branding guide, monthly newsletters, several other projects, and promotional material.
The Abbey has a parent brand with several sub-brands that are directed towards targets who are already familiar with St. Benedict's Abbey. These sub-brands often revolve around an event or product, such as the newsletter. The sub-brands also incorporate several aspects of design from the main brand as motifs to remind the audience of the main brand. Design choices for sub-brands often relate to calendar seasons, particularly to the monastic community.
