Quetzal Cacao is a cacao-based beverage. This start-up company approached me to design their first can label. The owner already had a sketch made. The first draft was just his original sketch laid over a triadic color scheme. As we continued to discuss the brand of the company and the desired messaging, I began to alter the design with each iteration. The final design is a more sleek version of the original. It simplifies many aspects while maintaining the core vision that the owner intended. The final design also incorporated several South American elements to reference the origin of the drink.
An early iteration of the design
